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7 Ways Dealerships Can Drive Sales Online

  1. Facebook Marketing
    Facebook is still one of the most widely used social media platforms – and for very good reason. You can target your consumers with tailored ads, links to your website, and sponsored content. For car dealerships, this could create a broader network of customers thanks to your existing client base sharing, liking and commenting on your content.
  2. Twitter Updates
    Unlike Facebook that relies on longer, more detailed posts to drive traffic, Twitter is a one-stop news and events platform that keeps your audience updated on your sales, events and news. Have a vehicle auction coming up? Tweet about it! More often than not, your audience will remember those short bits of information instead of simply scrolling past.
  3. The Power of Instagram
    Instagram might just be the best platform to target new and young drivers. You can create a narrative for your brand that’s transparent, engaging and customer-centric. While you might not sell thousands of cars through Instagram, you can build a reliable and interested audience that’s more likely to come to your dealership than your competitors’.
  4. YouTube Videos
    Video marketing has and always will be a highly effective way of getting your brand’s message across. This is because it doesn’t require your readers or followers to focus for extended periods of time. A vehicle review of a new model could make an incredible impact on a customer that isn’t quite sure about your brand yet. Having high-quality videos and content shows that you not only care about vehicle sales, but you also care about keeping your clients and followers engaged and informed.
  5. Use High-Quality Imagery
    Nothing puts a potential customer off faster than low-quality and shoddy photography. You could have fantastic products and customer services, but if the photos you show on your website or social media aren’t up to par, you could be losing out on dozens of potential buyers. Remember, for many of these customers, your online presence is the only interaction that they’ve had with you.
  6. Create a Dialogue with Your Clients
    Allow your customers to not only read or view your content but also interact and engage with it. They should be able to share, review, and critique the content that you share. This lets them know that you’re not simply pushing a product, but actually opening the door for feedback and conversation between you and your valued customers.
  7. Take Reviews to Heart
    People care about what others think. Word of mouse could make or break your brand. Positive reviews from customers create a sense of authority and trust, whereas negative reviews could turn away the majority of your business. Even negative publicity could be valuable if you can show that you’re willing to resolve issues, apologise or rectify any problems you encounter.

If you want to find out more about how you can market your dealership online, feel free to reach out to us at Mobility-Online or Silver Fox Digital Disrupt. We look forward to working with you.

buying a car online through cars2sell.co.za

The 2019/2020 Cars Consumer Awards.

The Cars.co.za Consumer Awards have come and gone again and here are the winners!

Budget Car – Suzuki Swift 1.2 GLX

The Suzuki Swift 1.2 GLX, which was introduced in 2019, is a South African favourite thanks to its incredible features and great value for money. Some of the spacious 1.2 GLX’s features include 15-inch alloy wheels, a leather-trimmed multi-function steering wheel, adjustable driver’s seat, a 7-inch infotainment system, and a keyless access system with Start/Stop button.

Its fuel efficiency gave it the upper hand over other budget-cars in its segment at a claimed 4.9l/100km fuel consumption.

Like other models in the Swift range, the Suzuki Swift 1.2 GLX comes with a 3-year warranty and a 2-year service plan.

Compact Hatch – Volkswagen Polo 1.0 TSI Comfortline Auto

The Polo is once again an all-time favourite in this segment.

The new Polo 1.0 TSI Comfortline is larger and more spacious than the older models and sports a highly efficient 1.0 turbo-petrol engine and 7-speed dual-clutch transmission. Its fuel consumption clocks in at an impressive 4.7 L/100 km.

This streamlined and sporty car boasts a selection of premium features like a 6.5-inch touchscreen infotainment system, navigation, a multi-information display, a multi-function steering wheel, and an adjustable driver’s seat. Safety is a top priority which is why this Polo comes standard with 6 airbags, brake assist, traction control and ABS with EBD.

The Polo is backed by a 3-year warranty, a 3-year service plan, and great resale value.

Premium Hatch – Volkswagen Golf GTI

The robust and powerful Golf GTI has always been a strong (new and used) seller on the South African market. It seamlessly blends a daily driver with a breath-taking performance car under a stylish and sporty body.

It prides itself on its media system – which includes Bluetooth, USB and SD card ports, eight speakers and a touch screen infotainment system.

The Golf’s turbocharged petrol engine delivers a whopping 169 kW and 350 Nm from 1500 to 4400 rpm. This hot hatch could rival some sports cars with its exceptional performance and DSG transmission. The Golf can go from 0 to 100 km/h in only 6.4 seconds, and if that wasn’t enough, it does it as efficiently as possible with a claimed fuel consumption of 6.4 L/100 km.

The GTI comes with a 3-years warranty and 5-year service plan.

Executive SUV – BMW X3 xDrive20d M-Sport

The BMW X3 xDrive20d M-Sport is suave, sophisticated and practical. It’s the perfect luxury SUV for drivers (and passengers) who prefer spacious, refined and comfortable interiors.

The X3 sports a 2.0-litre turbodiesel engine claimed to accelerate from 0 to 100 km/h in only 8.0 seconds. It has a claimed fuel consumption of only 5.5 L/100 km, which is commendable for an SUV of its calibre.

The cabin boasts a range of comfort features, including heated sports seats, an M Sport steering wheel and motorsport inlays on the seats. Everything in the BMW X3 xDrive20d M-Sport screams luxury and class.

The X3 comes with a 2-year warranty and a 5-year maintenance plan.

Compact Family Car – Volkswagen T-Cross 1.0 TSI 85kW Highline R-Line

The funky Volkswagen T-Cross 1.0 TSI has made headlines thanks to its spaciousness, solid build and drive quality. The quiet, comfortable cabin is the perfect spot to be on long journeys. The R-Line offers a stylish body kit and larger wheels than the standard model.

The T-Cross delivers has exhilarating performance even when fully laden and makes great use of space and practicality. It offers a smooth and refined driving experience and excellent chassis feel.
It sports a 1.0-litre 3-cylinder turbo-petrol engine and clocks an impressive fuel consumption of 5.3 L/100 km.

Safety is paramount and this is evident in the T-Cross’s traction and stability control, 6 airbags, hill-start assist, brake assist, tyre-pressure monitoring system, and ABS with EBD.

Family Car – Mazda CX-5 2.0 Dynamic Auto

The sophisticated and powerful CX-5 takes yet another win in the family-car segment. This is thanks to its stylish build, impeccable driving performance, and luxurious comfort.

This model has a range of comfort features which include padded seats, noise and vibration control, cruise control, auto lights and wipers, a smartphone charging station, 2 USB ports and mobile compatibility, 19-inch alloy wheels, fog lamps and rear privacy glass.

The 2.0 Dynamic has a claimed fuel consumption of 6.9 L/100 km thanks to Mazda’s SkyActiv engine technologies.

Your safety while driving is ensured by Mazda’s package of 6 airbags, a reverse-view camera, brake assist, Isofix child seat anchor point, electronic stability control with traction control, and ABS with EBD.

Adventure SUV – Toyota Fortuner 2.8GD-6 4×4 Auto

The versatile and capable Toyota Fortuner is South Africa’s top-selling bakkie-based SUV for a reason. This off-roader offers a refined and powerful driving performance that just seems to be improving with each new model.

With its 7-seater configuration and luxurious cabin, the Fortuner is nothing if not comfortable. The Fortuner’s powerful 2.8-litre turbodiesel gives a smooth and effortless driving experience and has a fuel consumption of 8.5 L/100 km.

Some of the comfort features in this model include dual-zone climate and cruise control, driver’s seat adjustment, a cooled glovebox which can store two 500 ml bottles, three 12V accessory sockets, and ventilation controls for 2nd-row passengers. It also comes with a 7-inch screen touchscreen infotainment system, a 6-speaker radio audio system, an integrated reverse-view camera display, auxiliary input and USB ports.

Premium SUV – BMW X5 xDrive30d M-Sport

The formidable BMW X5 xDrive30d was a strong contender in this segment despite growing competition and is highly desirable new or used.

Its twin-turbocharged 3.0-litre straight-6 diesel engine delivers a powerful 195 kW at 4 000 rpm and 620 Nm of torque from 2 000 to 2 500 rpm. The X5 accelerates from 0 to 100 km/h in only 6.5 seconds and proves its worth as a premium, performance SUV. Thanks to the dynamic xDrive, drivers feel confident in all conditions.

The BMW X5 xDrive30d boasts a variety of features which include a fully digitised instrument cluster, a new infotainment system with an iDrive rotary knob and touchscreen, and so much more.

The X5 comes with a 2-year warranty and 5-year maintenance plan.

Crossover – Audi Q3 35 TFSI S Line

Based on the Volkswagen Group’s MQB matrix, the practical and refined Audi Q3 35 TFSI S Line is a sure-fire winner for this segment.

It sports a 1.4-litre 4-cylinder turbo-petrol engine which claims a fuel consumption of 5.0 L/100 km. This model also features an S-tronic dual-clutch transmission with 6 forward speeds. The Audi Q3 has an impressive 8.9 second 0-100 km/h sprint time and a top speed of 204 km/h.

The Q3’s infotainment system is similar to the Q8 and features Android Auto and Apple Carplay compatibility, a wireless charging pad, and 2 fast-charging USB ports up front. The interior has a luxurious and comfortable feel which turns any driving experience into a journey.

The fresh new exterior design makes the Q3 a distinguished and sporty ride – it also features daytime running lights and sweeping LED indicators.

The Q3 also features inter alia, electronic stability control with hill descent control and hold assist brake assist, ABS with EBD, dual front-, side- and curtain airbags, and a tyre pressure monitoring system. Some of the optional extras include high-beam assist, lane departure warning, Audi pre sense and 360-degree cameras.

Leisure Double Cab – Volkswagen Amarok 3.0 V6 TDI Highline 4Motion

The rugged yet sophisticated Volkswagen Amarok 3.0 V6 TDI Highline 4Motion is the defending champion in this segment and it’s easy to see why. The Amarok offers a driving experience like no other thanks to its premium finishes, driving comfort and overall performance.

The Amarok sports a 3.0-litre V6 turbodiesel (TDI) which delivers 165 kW and 550 Nm of torque. The Amarok sets the bar high thanks to its 8-speed automatic transmission and 4Motion permanent all-wheel-drive system. It has a claimed fuel consumption of 9.0L/100 km.

It boasts a variety of features which include a touchscreen infotainment system and Bluetooth and USB/Aux compatibility. Thanks to its precision steering, noise and vibration control, and its effortless off-roading capabilities, the Amarok is in a league of its own.

This Amarok 3.0 V6 TDI 4Motion Highline has a 3-year warranty and 5-year service plan.

Business Class – Volkswagen Arteon 2.0 TSI 4Motion R-Line

The Arteon is the successor to the CC and, thanks to the R-Line body kit, this streamlined and stylish Volkswagen is one of the most attractive cars in its segment. It’s a head-turning version of the traditional Passat. The Arteon also has great after-sales support and an incredible reputation.

The Arteon boasts a 2.0-litre turbocharged 4-cylinder engine and dual-clutch transmission. It has an impressive 6-second sprint time to 100 km/h and a claimed fuel consumption of 7.3 L/100 km.

It features audio and cruise control functionality, Active Info Display, climate control, a 9.2-inch Navigation Pro infotainment system with Android Auto and Apple Carplay functionality, and gesture control.

The Arteon comes with a 3-year warranty and 5-year maintenance plan.
Fun Hatch – Volkswagen Polo GTI

There is no better car for eager and enthusiastic drivers. The sporty GTI’s suspension, bigger tyres, and higher grip levels make this car an exhilarating drive. The Polo GTI is an absolute blast in Sport but can quickly become a leisurely cruise in Comfort.

The Polo GTI has a new 2.0-litre turbocharged engine (the EA888) with an output of 147 kW and 320 Nm. Impressively, it goes from 0 to 100 km/h in only 6.6 seconds.
The new model features a customised interior with red stitching on the steering wheel, gear lever, floor mats and headrests.

The Polo GTI also holds safety in high regard and includes 6 airbags, ABS, EBD, emergency braking, Electronic Stability Control (ESC) with traction control, a driver alert system, automatic post-collision braking system and tyre pressure monitoring system.

Performance Car – Toyota Supra 3.0T

For those who might not know, the Toyota Supra 3.0T was co-developed with BMW and is powered by BMW’s straight-6 engine. Despite its roaring power, it makes a surprisingly comfortable daily driver that turns heads wherever it goes.

The Supra has a 3.0-litre inline 6-cylinder engine, just like the BMW Z4 M40i. It has an output of 250 kW and 500 Nm and reaches 0-100 km/h in 4.2 seconds. Its top speed is reported at 250 km/h.

While this is by no means a car for beginners, the Supra has a forgiving handling balance that makes it fairly easy to control.

The GR Supra 3.0T has 2 trim levels. The higher trim level features rear parking sensors and a reverse-view camera, a JBL audio system, heated bucket seats, LED headlights, adaptive cruise control and climate control.